Shaping customer experiences that are meaningful, memorable and measurable
With close to a decade's worth of experience, I collaborate with organisations to build thoughtful, user-centric experiences blending strategy, design, and technology to create solutions
that matter to customers and move businesses forward.
Designing Across Industries
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I have had the opportunity to collaborate with industry leaders and emerging businesses across varied sectors.
From building trust in financial services
and insurance to simplifying journeys in education technology and automotive, or creating delight in retail, every project has added to my perspective. It has enabled me to create experiences that are grounded in customer needs while driving long-term business outcomes.
The Pillars of My Practice
Design Strategy
& Leadership
I bring clarity and direction to design by aligning customer needs with business vision. Through strategic thinking and collaborative leadership,
I help teams translate insights into solutions that drive impact and move organizations forward.
Design Management
From client conversations to guiding design and technology teams, I orchestrate the process end-to-end, blending direction, feedback, and planning to ensure ideas turn into solutions that are timely, thoughtful, and impactful.
Experience Design
I create user-centric experiences by combining research, strategy, and design to create solutions that are intuitive, seamless and align with business goals, helping brands connect with people in meaningful ways.
Testimonials
"You take complete ownership and go the extra mile to ensure that whatever is promised is delivered with quality."
Pankaj Jangam, Senior Delivery Lead, UST
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